Efe Omorogbe, Ayeni Adekunle share music business survival tips



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Efe Omorogbe, Ayeni Adekunle share music business survival tips

THE founder and CEO, Now Muzik, Efe Omorogbe, and the founder and CEO, BHM Group, Ayeni Adekunle have shared music business survival tips with budding and established music acts.



The entertainment buffs made this known during the fourth edition of its Business of the Art series by MTN Foundation.

The programme also had two-panel sessions involving industry titans – Vice President, International Strategy & Operations, Warner Music Group, Temi Adeniji and Country Manager, ViacomCBS Network Africa, Bada Akintunde-Johnson. Others are CEO MusicTime, Oye Akideinde, and Chief Marketing Officer, MTN Irancell, Larry Annetts who was the keynote speaker of the event.



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Larry Annetts mentioned the need for a good marketing strategy to sustain a viable musical career saying, “Your distribution will only be as good as your marketing plan.” Omorogbe focused on elements required to build a successful career. He said, “The focus should be primarily on the music – the quality; the brand positioning; the type of market targeted; the structure behind the talent.”

Ayeni sheds light on the science of communication and relationship-building for young musicians saying, “It is beyond the music: the purpose of PR is building a relationship with your most important stakeholders continuously.” While explaining the key factor in ideation and production of good music videos, Akintunde-Johnson stated that “the most critical factor is the storytelling. The story is the most powerful.”

Efe Omorogbe, Ayeni Adekunle share music business survival tips

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