Expert advises govt to partner artistes



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Expert advises govt to partner artistes

A communication expert, Mr. Emeka Oparah, has advised the Federal Government to partner performing artistes, who through their expertise, experience and professionalism can be the fastest avenue to herald and unify all and sundry, irrespective of creed, race or religion.



He spoke at the weekend in Lagos as a guest speaker during the 40th anniversary celebration of Gorgon Cultural Artistes, a friendship association.

Oparah said the fostering could be done by the Federal Government through the National Orientation Agency by engaging performing artistes.



He enjoined them to come together and propel a campaign to foster national unity.

Oparah said: “The Federal Government, through the National Orientation Agency, should engage performing artistes (musicians, actors and dancers) to unite and develop a compelling campaign to promote unity in diversity through music, movies, jingles, roadshows, etc.”

He said performing artistes should develop ideas and seek sponsorships because the task of rebuilding Nigeria is that of everyone, adding that corporate organisations should, as part of their Corporate Social Responsibility initiatives, encourage performing artistes by sponsoring their ideas.

Oparah said broadcasting organisations, especially TV stations, should partner performing artistes to produce and broadcast programmes that would engender unity.

He said drama, like music, is eclectic and has the potential to bridge gaps, “especially in a polity that is so polarised as ours.”

The Head of Gongon Friendship Association, Chief Jide Winsala, said the group, Gongon Cultural Artistes, was formed out of the burning passion of some youths to unleash their innate talent and express their bottled up creative ingenuity.

He said the association was formed in July 1979, with a name, Gongon Ogun Theatre, but because of the presumed connotations of the name not to appear as a local juju drama outfit, its name was changed to Gongon Cultural Artistes, which captured the cultural diversity and tribal tendencies of the assemblage.

Winsala thanked God that after 40 years of the established relationship, all of them have come to celebrate.

The General Secretary of the group, Mrs. Rosemary Ofunne, said after the establishment of the group in 1979, new members were recruited from secondary schools on Lagos Island and Ikoyi, to the extent that in 1980, the group entered for a dance drama at the first Lagos State Festival of Arts and Culture and emerged first.

Expert advises govt to partner artistes

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