How do airlines choose films for travelers?



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How do airlines choose films for travelers?



Singapore Airlines employs 70 film professionals working in various locations around the world.

Vice President of Product Innovation Commission Ng Yung Han says the Film Review Board meets once a month in Singapore. Foreign committee members send their opinions by email.



“The opinions and criticisms of the committee members help us gain insight into all the content of popular films around the world. Many films raise controversy in individual countries. The committee members help us make the best decisions and offer current and quality movie titles to our passengers, “said Han.

Popularity, prices, and compliance with cultural norms are the most important standards when choosing a movie. Singapore Airlines says the latest films will arrive no later than three months after its premiere.

Customer desires are also an important factor when choosing movies. The company tries to process feedback on entertainment content and cannot meet travelers' requirements immediately.

If there are a sufficient number of requirements to air a particular show, it is likely that the passenger will be able to enjoy the required movie on the next flight.

Emirates was the first company to deploy screens at airplane seats in 1992. A relatively small number of eight members is responsible for the selection. Their work is based on watching and selecting movies and capturing traveler reviews.

Some companies edit the list of movies depending on the route on which the aircraft moves. Passengers in the Emirates have a base of 700 titles at all times, regardless of where the plane is currently located and where the passengers come from.

Simon Cuthbert is the manager responsible for entertainment at Cathay Pacific. He says the film's successful selection rests on a balance between two factors – language and genres.

Given the fact that Hollywood, Chinese, Bollywood and Japanese films are among the most popular titles, a variety of choices are needed to keep all travelers happy, KosovaPress reports.

The Cathay Pacific Commission decides on films during the summer, when consulting with experts and critics. To find out how popular a movie is in the local community, they seek the advice of local film experts. At least 20 people participate in the film selection.

Cuthbert says the company buys between 70 and 200 films a month, and some genres are more popular than others.

“We are always surprised by the impression that romantic comedies and comedies leave to travelers. People will always try to entertain such content on the fly as they enjoy jokes and a good love story, ”says Cuthbert.

How do airlines choose films for travelers?

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