New NBC code: artistes welcome new legislation



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New NBC code: artistes welcome new legislation

CREATIVE industry practitioners under a popular WhatsApp group, FILMIC, have lauded the federal government over recent amendments to the Nigerian Broadcasting Code (NBC).



FILMIC members, through daily online discussions and a mini colloquium held in October 2019 at Filmhouse, Oniru, Lagos, deliberated on the NBC Broadcast Code, and thereafter met with the Minister of Information and Culture, Alhaji Lai Mohammed, to present their thoughts on the new code.

An influential creative industry platform, the WhatsApp group has members drawn from the movie, music, fashion, advertising, media and finance sectors of the Nigerian economy.



Founded by Charles Novia, CEO of the newly established Teen Africa TV, FILMIC, since inception in June 2019, has held monthly screenings of films by producers, alongside two unique events namely: FILMIC Mini-Colloquium and FILMIC Old School Evening.

Reacting to the newly amended code, member and star actress, Omotola Ekeinde said: “This is a good development for the content industry. We are all in this together and we must protect our local industry with practices that empower the stakeholders more. We must begin to think Nigeria first for our creative industry and work together to make this work.”

For Obi Asika, a creative industry entrepreneur: “This was long overdue. People give blood and sweat and tears to ensure the creative industry works and aspects of the old code were stifling and we as stakeholders felt that in this new decade, things have to change and it will change.”

Also speaking, CEO of Digital Interactive Media, Sola Fajobi believes that, “If the agencies are mandated to pre-pay for all Ad Placements on TV shows, more producers can invest well and in better quality content.”

As another member, Barr. Izu Osuigwe, CEO Forest Media Ltd., noted: “The new provisions aims at a comprehensive accretion of value and talent reward within the creative industry space, provided the implementations are effected as expected. However, the immediate, secondary and long-term impacts should be considered with deliberate circumspection, to avoid adverse and unintended consequences, through undue haste, inadequate capacity or overzealousness in applying the provisions.

On his part, Victor Okpala, Head of Dope 7 Media believes that, “we must work to earn what we consume and not wait for it to be handed down to us“

This was just as Emeka Osai expressed the need for prompt implementation. “The new amendments is a very welcome development especially for independent content producers like me. My next prayer is for prompt implementation and monitory for enduring benefits.”

New NBC code: artistes welcome new legislation

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