On Lanre Da-Silva’s astronomic rise



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On Lanre Da-Silva’s astronomic rise

Oladapo Sofowora

 



DURING her formative years, if a soothsayer had told Lanre Da-Silva-Ajayi that she would grow up to be a formidable force in the fashion and styling world, she would have dismissed it with a wave of the hand.

Despite bagging a Master’s degree in Business Administration from Coventry University, UK, with a dream of having a blooming career in the banking sector, little did she know that destiny had something big in store for her.



Despite her trying hard to secure a banking job, fate dashed her something different. Fashion designing came to the rescue, first as a hobby, but later she took it a step further by opening a fashion outfit starting at her parents’ house before the company grew into a well-structured fashion outfit with heaven-on-heart outlets littered across the Lagos metropolis.

In the face of the stiff competition with other fashion outfits, LDA as she is fondly called still stands out due to her ingenuity and midas touch of gold. This, according to her customers, is why her list of clientele has increased astronomically. The Lagos State-born fashionpreneur’s staying power is her ability to combine unique patterns, print, exquisite, and even traditional fabrics to produce day wear, evening wear, gowns, and cocktail dresses. She has showcased her designs at the Milan Fashion Week, Italy, where she was the only Nigerian to feature at the Vogue Talent Exhibition.

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Despite sharing her success story to Nigerians at the ‘Nigeria at 60’ independent day programme, she was unveiled as a member of the selection committee process for the Arise Fashion week holding in December 2020.

She was selected alongside Lamine Kouyate, Loza Maleombho, Mai Atafo, Michelle Elie, and Maureen Okowgu-Ikokwu. Sources disclosed that the daughter of ex-Secretary to the Lagos State Government was nominated based on her track records for fashion excellence, representing Nigeria on the world fashion scene.

On Lanre Da-Silva’s astronomic rise

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