Yemi Alade partners firm



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Yemi Alade partners firm

Our Reporter



 

Multi award-wining singer, Yemi Alade  has bagged a partnership agreement deal with Hollandia Yoghurt.



According to the company the deal will serve as part of a new campaign to celebrate the brand’s 15 years of nourishing Nigerians and reinforcing its market leadership.

“I am really excited about this partnership with Hollandia Yoghurt because the brand stands out differently from all other drinking yoghurt products,” Yemi Alade said, speaking on the partnership.

“Like me, Hollandia Yoghurt displays an insatiable quest for increased creativity and innovation.”

Speaking on the partnership, Marketing Director of CHI Ltd, Mrs. Toyin Nnodi, said: “In our quest to find a brand ambassador for the Hollandia Yoghurt brand, we have taken a strategic decision to appoint Miss Yemi Alade as our brand partner.

 TENI MAKES ACTING DEBUT

 

We are happy and excited about this new relationship and we are confident that this will be a mutually beneficial relationship for both parties.”

Mr. Deepanjan Roy, Managing Director of CHI Limited, said “Hollandia Yoghurt has provided satisfying nourishment for Nigerians for the last 15 years and would continue to demonstrate leadership in the drinking yoghurt category in the years ahead.

We have set the pace for the drinking yoghurt category through the years, and through this partnership we look forward to working with Yemi Alade on a number of different projects to bring the beloved brand even closer to Nigerians”.

Yemi Alade partners firm

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