Yinka Ash’s Fashion line gets boost from Naira Marley, Davido



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Yinka Ash’s Fashion line gets boost from Naira Marley, Davido

Our Reporter



 

FAST-RISING young fashion-preneur and celebrity clothier, Yinka Ash, has revealed how he is using the influence of 90s’ rap and highlife music to inspire his brand, Ashluxe.



The Biochemistry graduate of the Caleb University, Lagos, has clothed celebrities including Davido, Naira Marley, Zlatan Ibile, among others. His imprints have also be worn by South African model, Bonang Matheba.

Also, the Ashluxe narrative is rising with exposure in music videos such as Naira Marley’s song Puta. Its range of pop culture fashion appeals to the millennials and they include T-Shirts, Hats, Pants, Socks, Slides, Track Suits among others.

According to him, “Ashluxe has evolved from being a crazy idea in my head to the street style brand it is now that is coveted by all. The Ashluxe team is carefully curated and made up of the best and most talented individuals ensuring that we put out only our best.

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Research is done to produce certain fabrics and curate the graphic design and techniques used in the collection. For example, the new spectrum reflective Ashluxe material took months to perfect in Paris.

The Ashluxe trademark denotes quality and effort. Tangible effort is made to create a holistic experience because the art of fashion is multifaceted.

Yinka downplays his popularity among his celebrity clientele, he said, “I avoid dropping names when I can because I’ve worked with quite a lot and it’s impossible to name everyone off hand, but from Zlatan Ibile, Sarah Langa, Toke Makinwa, Bonang Matheba, Davido, Rahman Jago, Naira Marley and Pretty Mike, among others.

Working with them is quite humbling because these are VIPs and they show the brand such genuine love and support. Everything comes naturally, and it’s good that we have started to support our own.”

On AshLuxe’s plan for 2020, he said, “God’s willing, this year we are doing some collaborations. We are also launching a summer collection.

We are organizing our first independent runway show outside the fashion calendar. If you genuinely follow and love the brand this year, our offerings will blow your mind.”

Yinka Ash’s Fashion line gets boost from Naira Marley, Davido

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